In a customer home
Claudia M.
United Kingdom
Rug was as expected, although I wasn't sure from some of the communications I got how it was going to go. In the end everything was correct.
Beni Ourain, Atlas Mountains, Morocco
Ivory Beni Ourain Rug – Rounded Block Motif – Ifri
From $310.00
Made to order · Free shipping · DDP available
The Ivory Beni Ourain Rug with a rounded Moroccan block motif, Ifri, combines warm ivory with deep chocolate brown in a bold yet balanced graphic design.Hand-knotted to order in Morocco from natural high-altitude Atlas wool, its dense plush pile brings softness, sculptural texture, and artisanal warmth to living rooms, bedrooms, libraries, and contemporary interiors.Made to order in Morocco. Free shipping.
Ready in 8-10 weeks
100% natural wool
Progress photos sent
Estimated delivery
Calculating…
Each rug is made to order. You receive progress photos at every stage of weaving.
Rug Details
Handmade from 100% natural Moroccan wool, this rug is woven to order by Berber artisans in Morocco. Each piece is individually crafted on a traditional loom, so small variations in pattern, size and texture are part of its handmade character.
- Pile: Berber, Hand-knotted, Plush
- Colors: Ivory
- Origin: Beni Ourain, Atlas Mountains, Morocco
- Made to order: 8-10 weeks
- Shipping: Free Shipping
About this weave: Woven by the Beni Ourain tribes of the Middle Atlas, traditionally in undyed ivory wool with dark diamond motifs and a thick, soft pile.
Natural Variation
Each rug is handmade to order, so small variations in size, pattern, color, and texture are normal and part of its authentic character. Because every piece is woven by hand using natural wool, no two rugs will be exactly the same. Slight irregularities in lines, shapes, pile, and finishing are not defects, they are signs of real handmade craftsmanship. Before shipping, we send final photos and close-up pictures so you can review your rug clearly before delivery.
Made to Order Process
After your order is placed, we confirm your selected size and begin the weaving process. Your rug is made especially for you, not taken from a warehouse. We send progress photos during production so you can follow the making of your rug before it ships.
Sizes and Custom Dimensions
You can choose from the available sizes above, or request a custom size made for your room. If you need a specific length or width, contact us and we will confirm the price, production time, and best proportion for your rug.
Care Instructions
Vacuum gently without a rotating brush. For small spills, blot immediately with a clean dry cloth. Avoid harsh chemicals or soaking the rug. For deep cleaning, we recommend professional rug cleaning to protect the natural wool and handmade structure.
Shipping, Delivery & Returns
Each rug is handmade to order, so production time depends on the selected size and design. Once finished, your rug is carefully checked, photographed, packed, and shipped with tracking. We offer DDP shipping to the USA, Canada, Europe, the UK, and Australia, so eligible orders arrive with no surprise customs fees. For other countries, please contact us before ordering so we can check if DDP shipping is available.
We accept returns within 30 days of delivery. If your rug arrives damaged or is lost during shipping, we will offer a replacement so you do not have to worry. Before shipping, we send final photos and close-up pictures so you can review the rug and avoid surprises. If you return the rug for any other reason, return shipping costs and any related taxes or fees are the customer’s responsibility.
FT to CM Size Conversion
Ivory Beni Ourain Rug – Rounded Block Motif – Ifri
Regular price
$310.00 USD
Regular price
Sale price
$310.00 USD
Unit price
per
Ivory Beni Ourain Rug – Rounded Block Motif – Ifri
From $310.00
Feel it first
Order swatches
Order a wool sample before you decide. Need specific colours? We can send wool fibers with your sample.
Loved by our customers
Customer reviews
4.9
/ 5
Based on 474 reviews
Bought from us? You'll receive an email from Judge.me with a link to leave a review, sent shortly after your order is due to arrive. You're also welcome to review us on Trustpilot or Google.
Ask us a question
Tell us what you need to know and we'll reply personally.
Real homes, real rugs
Styled by our customers
See how our handmade Moroccan rugs live in real homes around the world.
In a customer home
Ariel
United State
The rug is sooo beautiful. Truly one of a kind. It took a few months but was worth the wait and once it shipped, it was here in no time. The seller was very communicative and sent pictures of the final product prior to shipping too
In a customer home
Annalisa
United State
We are over the moon with our rug, these are genuine hand-knotted rugs made by amazing women in Morocco. Anas has sent us pictures of every stage of the making which was incredibly helpful and reassuring throughout the process. We love our new rug and can’t thank these people enough
In a customer home
Krystle
United State
Took a bit to arrive but well worth the wait. So soft and gorgeous! I’m so glad I made this purchase. The room is a work in progress but this rug ties it together. My pup loves it, too 😍
In a customer home
Shan
United Kingdom
Beautiful rug even better than I imagined. Good communication and excellent value for money. Would thoroughly recommend.
Woven to orderMade for you, never off a shelf
Progress photosReal updates while it's on the loom
Pure Atlas woolHand-spun, naturally lanolin-rich
Shipped worldwideTracked, duties paid to your door
Made by hand
The details behind the feel
Every finish changes how the rug looks, feels, and lives in a room. Each choice is shaped by hand and made to feel naturally at home.
With fringes
A traditional Moroccan finish with soft wool fringes on the short sides. Adds relaxed, handmade character without feeling heavy.
Best for living rooms, bedrooms, and soft organic interiors.
Without fringes
A clean finished edge for a quieter, more minimal look. Easier to place under furniture or in modern, refined interiors.
Best for dining rooms, hallways, and modern homes.
Knot density
Each rug is woven with roughly 8 to 10 knots per square inch, giving a soft, substantial feel while preserving the natural handmade movement.
Slight variation is normal because every rug is knotted by hand.
Pile height
A pile height of about 0.80 in gives a plush, warm texture underfoot without feeling too heavy. Soft enough for bedrooms, practical for everyday.
Final height may vary slightly due to natural wool and hand finishing.
Atlas highland wool
The kind of soft you feel before you see it
Made from high-altitude wool from sheep that graze above 2,000 metres, where cold winters produce a dense, lanolin-rich fleece. Naturally resistant to stains and damp — the same wool Berber families have used for centuries.
The weaving updates
Watch your rug come to life
From the day you order, we send real progress photos while your rug is woven in Morocco. You follow a piece created slowly, by hand, for your home.
Week 2
The first signs of your rug
Your wool is selected, prepared, and arranged by color to match your design. We send a first photo so you can see your rug’s palette coming together.
Week 5
The pattern takes shape
As the design becomes clearly visible, we send another photo showing your rug growing on the loom, knot by knot.
Before shipping
Final check before delivery
Before the rug leaves Morocco, we photograph the finished piece, check the texture and details, then prepare it for delivery.
From the Atlas Mountains
Woven slowly, with the patience of a human hand
Not printed. Not mass-produced. Not repeated exactly.
Our storyFrom the Atlas to your homeMade by Hand.
Made by Hand.
Made for Home.
Every rug begins on a loom in the Atlas Mountains, knotted by hand by Berber women using natural wool and time-honoured technique.
Then it travels to a home like yours, where it softens underfoot, warms the room and becomes part of everyday life.
- Handwoven to order in Morocco
- 100% natural Atlas wool
- Free worldwide shipping, tracked and insured
You may also like
Ivory & Black Beni Ourain Rug – Diamond Lattice with Cross – Damya
From $310.00
Ivory, Navy & Brown Beni Ourain Rug – Diamond Cross – Massa
From $310.00
Ivory & Black Beni Ourain Rug – Nested Diamond – Tinhinan
From $310.00
Ivory, Charcoal & Terracotta Beni Ourain Rug – Diamond & Chevron – Dihya
From $310.00
Terracotta Mrirt Rug – Tonal Organic Contours – Tifzun
From $600.00
Ivory & Taupe Mrirt Rug – Abstract Stone Forms – Imzran
From $600.00
Blush & Teal Mrirt Rug – Organic Color Fields – Azdar
From $600.00
Ivory & Taupe Mrirt Rug – Pebble Mosaic – Taznirt
From $600.00
Shop by collection