Woven long before it was sold
A Berber heritage, carried by hand from the Atlas Mountains to your home.
It began as part of life, not a business
Long before this was a business, it was simply part of life. In our Berber families, in the Atlas Mountains, wool was spun by hand and rugs were woven at home, by our mothers and grandmothers, knot by knot, each one carrying the symbols of a life: protection, birth, the journey ahead. We grew up with the sound of the loom.
A craft passed down through generations
For the women of our region, weaving is not a job, it is a language. The diamonds and lines in each rug tell stories of fertility, protection, and the journey of a life. The wool comes from mountain sheep, hand-spun and dyed with what the land gives.
These rugs were never décor to us. They were memory, made by hand.
From two Berber families
We are Oussama and Haitam, two friends, from two Berber families, raised around the same craft. We grew up watching our families weave, and we carry that heritage with us in everything we make.
We brought it online to keep it alive
When the pandemic came in 2020, the workshops fell silent. Orders stopped, and the women who had woven for generations suddenly had no way to sell their work. We could not let a craft this old — and the families who carry it — simply fade.
So we did the only thing we could: we brought it online. We photographed the wool, the looms, the hands, and began sharing our rugs with the world, one order at a time.
Why we do this
Keeping heritage alive
We protect an ancient Berber craft and carry it forward, one rug at a time.
Supporting our artisans
We give the women of our region fair, steady work for the skill they've mastered.
Sharing Moroccan beauty
We bring the quiet beauty of Morocco into homes around the world.
Wool, time, and the hands of the Atlas
Every rug is made by hand, to order, woven especially for the person who will live with it. No two alike.
Explore the rugs